[S248.Ebook] Ebook Psychology (Cliffs Quick Review), by Theo Sonderegger

Ebook Psychology (Cliffs Quick Review), by Theo Sonderegger

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Psychology (Cliffs Quick Review), by Theo Sonderegger

Ebook Psychology (Cliffs Quick Review), by Theo Sonderegger

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CliffsQuickReview course guides cover the essentials of your toughest classes. Get a firm grip on core concepts and key material, and test your newfound knowledge with review questions.

Whether you're new to the science of behavior and mental processes or just brushing up on a favorite old subject, CliffsQuickReview Psychology can help. This guide helps you understand the human brain. Inside, you'll find out about

• The history of psychology
• Research methods
• Developmental psychology
• Biological bases of behavior
• Perception
• Sensation

CliffsQuickReview Psychology is an invaluable reference for those who want to understand complex psychological processes, including environmental factors, processing thoughts, and memory. Here are just a few of more things you'll learn about:

• Sleep
• Emotions
• Behavior modification
• Nature and nurture
• Personality
• Abnormal psychology

With titles available for all the most popular high school and college courses, CliffsQuickReview guides are a comprehensive resource that can help you get the best possible grades.

• Sales Rank: #537903 in Books
• Published on: 1998-10-16
• Released on: 1998-10-30
• Original language: English
• Number of items: 1
• Dimensions: 8.25" h x .62" w x 5.25" l, .64 pounds
• Binding: Paperback
• 216 pages

From the Back Cover
Cliffs Quick Reviews are Produced by The People Who Know Student Needs and Respond to Them. This logically presented, easy-to-grasp review gives you the reference you want to effectively organize your introductory-level course work. Each Review Gives You

• a concise but comprehensive source of ready information on the fundamentals of the subject
• clearly arranged and accessible basic course notes in manageable units and straightforward language
• practical help in checking your understanding of material presented in your classes
• the expertise of an accomplished teacher as your private tutor
• an excellent way to review core concepts before quizzes, midterms, and finals

About the Author
No Bio

Most helpful customer reviews

24 of 25 people found the following review helpful.
Good enough overview
By owookiee
The Cliffs Quick Review serves as an outline, overview, and collection of general information that you might encounter in an Intro/General Psychology class. Other such discipline overviews, such as the Dummies guide, aren't as scholastic, and tend to cater more to Pop Psychology - or people who want to find answers to what's wrong with them.
It covers the basics of:
-Research Methods, Behavioral, sensation, perception, consciousness, learning, motivation, emotions, stress and health, Developmental, Personality, Abnormal, treatments, Social, intelligence, memory, Cognitive, language, and diversity; and a brief (useless) statistics section.
It would have been more useful if it delved specifically into the subdisciplines (noticeably lacking are Industrial/Org, Psychiatry, Educational.. Also, in some places, all information isn't given, but rather a representative sample of information in that category. In favor of brevity, it lacks concrete examples.

0 of 0 people found the following review helpful.
Five Stars
By z_doc
Good book to add to my tools. Delivery and shipping as expected.

0 of 1 people found the following review helpful.
good read
By Donna Lynn Price
I need it for my courses and it is simple to the point easy to read and didn't cost alot

See all 4 customer reviews...

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[N373.Ebook] Ebook Download Internet Marketing: Integrating Online and Offline Strategies, by Mary Lou Roberts, Debra Zahay

Ebook Download Internet Marketing: Integrating Online and Offline Strategies, by Mary Lou Roberts, Debra Zahay

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Internet Marketing: Integrating Online and Offline Strategies, by Mary Lou Roberts, Debra Zahay

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INTERNET MARKETING, 3RD EDITION provides comprehensive coverage of the rapidly changing field of Internet marketing that is timely and relevant. It relies on extant marketing theory where appropriate and introduces many conceptual frameworks to structure student understanding of Internet marketing issues. Above all, it works on the premise that the Internet--whether used as a medium of communication or as a channel of distribution--is only one component of the contemporary marketer's arsenal. The key issue facing marketers today is how to best integrate this powerful new component, continuing developments in Internet marketing into their strategies and media plans. That ongoing challenge represents the essential theme of this text.

• Sales Rank: #57790 in Books
• Brand: Brand: Cengage Learning
• Published on: 2012-03-28
• Original language: English
• Number of items: 1
• Dimensions: 10.50" h x 8.25" w x .75" l, 2.24 pounds
• Binding: Paperback
• 512 pages

Features

• Used Book in Good Condition

About the Author
Mary Lou Roberts has been a tenured professor of marketing at the University of Massachusetts and held a number of administrative positions there including Director of Development. She currently teaches Internet Marketing to a global cadre of students at the Harvard University Extension School. Her Ph.D. in marketing is from the University of Michigan. She is senior author of Direct Marketing Management, 2e, available on her website www.marylouroberts.info. She has published extensively in marketing journals in the U.S. and Europe. Dr. Roberts is a frequent presenter on programs of both professional and academic marketing organizations, and has consulted and provided planning services and management training programs for a wide variety of corporations and non-profit organizations. She has been an active member of many professional organizations and has served on a number of their boards.

Debra Zahay is Professor and Department Chair at St. Edward's University. Austin, Texas. She holds A Ph.D. in Marketing from the University of Illinois, an M.A. in Management from Northwestern University in Evanston, Illinois, a J.D. from Loyola University in Chicago and her undergraduate degree from Washington University in St. Louis. Dr. Zahay researches how firms can facilitate customer relationships, particularly using customer information. Her current and recent research topics include customer information management for competitive advantage; information use in new product development and, particularly, crowd-sourcing; data warehousing in CRM environments; email personalization and other aspects of interactive marketing. Some of the journals in which she has published include Journal of Product Innovation Management, Decision Sciences, Industrial Marketing Management, Journal of Advertising Research, Journal of Business and Industrial Marketing, Journal of Interactive Marketing, Interactive Marketing, Journal of Database Marketing, and in the working paper series for the Marketing Science Institute. She has presented her work at numerous academic and practitioner conferences. Dr. Zahay's prior teaching experiences include North Carolina State University in Raleigh, North Carolina, and DePaul University in Chicago, Illinois. Dr. Zahay has been the President of her own database and relationship management consulting firm since 1993 and has extensive experience helping companies identify and develop customer relationships. Her prior business experience includes senior marketing management responsibilities at MCI Telecommunications and Dun & Bradstreet. She has also served as a Vice President on the Executive Board of the Chicago American Marketing Association and currently serves on the Board of the Chicago Association of Direct Marketing.

Most helpful customer reviews

7 of 8 people found the following review helpful.
Poorly written. This book contains a wealth of info, unfortunately it could use a lot of editing
By Stephen Dougherty
If you are an instructor considering this text, please keep looking. The book is somewhat dated, but it's real problem is a lack of editing. There are random factoids scattered in with useful text which makes many passages unnecessarily confusing. For example: Does it really matter whether Jerry Yang was rumored to have been forced out of Yahoo? That is the sort of detail that is somewhat randomly included. The authors obviously know a lot about the early days of the internet, but that doesn't make all that information relevant to internet marketing.

Also, don't be confused by the "Kindle" Edition. This is not a Kindle book but what's called a "print replica" which means most eBook features are not available - very frustrating for a book about the internet. One would hope that for a $50 "Kindle" book the publisher could have taken the time to actually convert the book into a true e-Book format. Even a PDF version would have been more useful than this print replica version.

1 of 1 people found the following review helpful.
It makes a terrible textbook, it has many bold vocabulary words that ...
By Anonymous
I can't even get myself to actually read it. The terms aren't user friendly. It makes a terrible textbook, it has many bold vocabulary words that they don't bother to define.

1 of 1 people found the following review helpful.
I didn't learn anything from this book that I didn't ...
By Matthew
I didn't learn anything from this book that I didn't already know from research I did online a few years ago.

See all 25 customer reviews...

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