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TURN YOUR CHALLENGES INTO SUCCESSES – LEARN HOW AND WHY SOME TEAM STRUGGLE AND SOME SUCCEED
This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.
Drawing from numerous practical examples,�The Value of Business Analytics�provides an overview of how business analytics maps to organizational strategy and through examining the mistakes teams commonly make that prevent their success, author Evan Stubbs uncovers a four-step framework which helps improve the odds of success.
Built on field-tested experience, The Value of Business Analytics�explains the importance of and how to:
- Define the Value:�Link analytics outcomes to business value, thereby helping build a sense of urgency and a need for change.
- Communicate the Value:�Persuade the right people by understanding what motivates them.
- Deliver the Value:�Link tactical outcomes to long-term strategic differentiation.
- Measure the Value:�Validate wins and deliver continuous improvement to help drive ongoing transformation.
Translating massive amounts of data into real insight is beyond magic—it’s competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you’re looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in�The Value of Business Analytics.
Drawing on the successes and failures of countless organizations, author Evan Stubbs provides a reference rich in content that spans everything from hiring the right people, understanding technical maturity, assessing culture, and structuring strategic planning. A must-read for any business analytics leader and an essential reference in shifting the perspective of business analytics away from algorithms towards outcomes.
Learn how to increase the odds of successful value creation with�The Value of Business Analytics.
- Sales Rank: #954183 in Books
- Published on: 2011-07-26
- Original language: English
- Number of items: 1
- Dimensions: 9.30" h x 1.10" w x 6.25" l, 1.19 pounds
- Binding: Hardcover
- 322 pages
Review
PRAISE FOR THE VALUE OF BUSINESS ANALYTICS:
“An army of statisticians and clever analysts equipped with the most sophisticated tools is not enough to allow a business to truly compete on analytics. Unless management understands how to deploy all that brainpower, much of it will go to waste. In this business-oriented book, Evan Stubbs explains the value proposition for business analytics and shows how to achieve quantifiable results that can easily be communicated.”—Michael J. A. Berry, Founder and Principal, Data Miners, Inc., Adjunct Professor of Marketing Analytics, Carroll School of Management at Boston College,�co-author of�Mastering Data Mining�and�Data Mining Techniques
“Excellent discussion of the competencies required to create competitive advantage with business analytics. This is a second-to-none articulation of the dynamics and skill sets associated with successful analytic teams.”—Thornton May, Futurist and Executive Director, IT Leadership Academy, author of�The New Know: Innovation Powered by Analytics
From the Inside Flap
Dealing with the data deluge has become the albatross of the twenty-first century. For the first time ever, we have more data than we have storage capacity. Yet, competitive advantage comes from capitalizing on what makes you unique, which means leveraging your single biggest resource: your data! Developed for senior management who want to change from a "gut feel" to a fact-driven corporate environment, The Value of Business Analytics provides an integrated framework for launching and communicating the value of business analytics in your organization.
This groundbreaking resource defines what business analytics is, the immense value it brings to an organization, and how to harness its power to gain a competitive edge in the marketplace. Author Evan Stubbs provides managers with the tools, knowledge, and strategies to get the organizational commitment you need to get business analytics up and running in your company.
In The Value of Business Analytics, you'll discover how to successfully extract the maximum amount of useful information from your ever-increasing data repositories. The book explores how mapping tactical activities to strategic outcomes makes it easier not only to create a vision, but also to get management to align with it. Stubbs demonstrates how to set a vision, deliver it, and avoid common execution issues. He also reveals why it's not the technical details that are important, but rather an understanding of how organizational dynamics can help or hurt your success.
Providing a strategic plan to help you implement a successful business analytics program, The Value of Business Analytics shows you how to:
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Use analytics to create a competitive advantage
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Help teams understand and overcome tactical challenges
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Define the value of analytics
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Overcome challenges and communication breakdowns
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Build a successful execution plan and deliver returns
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Establish a measurement framework
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Bring everything together by applying the real-world lessons to your own organization
Translating massive amounts of data into real insight is beyond magic—it's competitive advantage distilled. Nothing else offers an equivalent level of agility, productivity improvement, or renewable value. Whether you're looking to quantify the value of your work or generate organizational support, learn how to leverage advanced business analytics with the hands-on guidance found in The Value of Business Analytics.
From the Back Cover
Praise for THE VALUE OFBUSINESS ANALYTICS
"An army of statisticians and clever analysts equipped with the most sophisticated tools is not enough to allow a business to truly compete on analytics. Unless management understands how to deploy all that brainpower, much of it will go to waste. In this business-oriented book, Evan Stubbs explains the value proposition for business analytics and shows how to achieve quantifiable results that can easily be communicated."—Michael J. A. Berry, Founder and Principal, Data Miners, Inc.; Adjunct Professor of Marketing Analytics, Carroll School of Management at Boston College
"Excellent discussion of the competencies required to create competitive advantage with business analytics. This is a second-to-none articulation of the dynamics and skill sets associated with successful analytic teams."—Thornton May, Futurist and Executive Director, IT Leadership Academy
Stop guessing, start winning—Harness the value of business analytics and gain a competitive edge
Providing real-world examples throughout to illustrate how ideas work in practice, The Value of Business Analytics explores:
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Delivering value through renewable return
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Finding the path to profitability
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Identifying and quantifying the different types of value
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Organizational and societal cultural considerations
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Establishing direction and delivering the plan
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Developing a measurement framework
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Meeting and overcoming challenges
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Fostering innovation and invention
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Finding the path to persuasion
Sharing his many years of hands-on research, author Evan Stubbs provides a practical plan for the definition and execution of a successful business analytics project. Stubbs reveals an integrated framework for presenting the value of business analytics to your organization, anchored by his four-stage methodology: communicating the value proposition, building the business case, creating the execution plan, and measuring the value.
Define, communicate, and deliver value within your organization with The Value of Business Analytics.
Most helpful customer reviews
6 of 6 people found the following review helpful.
How and why the success of selling the value of analytics depends on four key activities
By Robert Morris
Although business analytics can probably be traced back at least to Frederick Winslow Taylor's initiatives in the early-19th century, most of what I know about the subject has been provided provided by Tom Davenport, notably in Competing on Analytics: The New Science of Winning (2007), co-authored with Jeanne Harris, and Analytics at Work: Smarter Decisions, Better Results (2010), co-authored with Harris and Robert Morison. Curiously, Evan Stubbs makes only a brief reference to Davenport and Harris (on Page 6) and provides no bibliography.
That said, I think Stubbs has brilliantly explained in this book what he has learned about how to achieve buy-in throughout an enterprise for the value of analytics by focusing on four separate and related (if not interdependent) areas: defining the value, communicating the value, committing to the execution of business analytics initiatives, and measuring success of those initiatives. Following an uncommonly substantial introductory chapter, Stubbs explains (in the remaining seven chapters, 2-7) HOW to achieve these strategic objectives:
o Understand business analytics from four perspectives (traditional, external, internal, and customer)
o Foster innovation
o Establish analytical platform
o Sustain deliverable value through renewable return
o Understand, recognize, and meet the challenges of tactical delivery of business analytics
o Define the real value of business analytics
o Communicate the value proposition on the "path to persuasion" (and profitability)
o Create the execution plan
o Deliver value
o Establish the measurement framework
o Deliver the measurement framework
Then in the final chapter, Chapter 8, "Bringing It All Together," Stubbs briefly reviews the scope of his book's material, then concludes with a hypothetical example (whose details are best revealed within the narrative, in context), one that "blends a variety of case studies into a single narrative, highlighting the individual successes experienced by different teams" within a single framework.
Those who share my high regard for this book are urged to check out the aforementioned books by Davenport and Harris as well as Gert H. N. Laursen and Jesper Thorlund's Business Analytics for Managers: Taking Business Intelligence Beyond Reporting. Also, Jean-Paul Isson and Jesse Harriott's: Creating Business Value from Your Data, to be published by John Wiley & Sons (October, 2012).
3 of 3 people found the following review helpful.
A must have for applying analytics within a company
By Sandro Saitta
I won't keep any suspense: the book is excellent! It's a must have for any person trying to apply analytics within a company. The book is published by Wiley/SAS, but don't worry, there is no promotion of SAS tools. The book is clearly about going from analytics to action. In other words, how do you transform analytics results into an operational process in the company. Such kind of books exist for a long time in the field of Business Intelligence, but not in the data mining area. Out of the Analytics at Work, I cannot think of books that answer the question of industrializing analytics. I have been waiting for Stubbs' book for years, and you will understand why below.
After a short introduction, the book is divided into chapters with the following business analytics topics: importance, delivery, value, communication, execution plan and measurement framework. The final chapter brings everything together. Stubbs clearly shows the importance of business analytics (BA) and how it is useful for competitive advantage. Stubbs not only explains why, but how to find these advantages. The book goes one step further from Analytics at Work, by providing methodologies and procedures to achieve what is advised by the author. In addition to the process of making value from analytics, Stubbs define the analytics team members, one by one. To be noted, the excellent and comprehensive glossary at the end of the book.
The presence of checklists for BA managers are very appreciated. Stubbs emphasizes on the importance of communication when dealing with BA. Fundamental aspects of communications are explained with focus on BA. The funny thing with Stubbs' book is that I can find myself in several of his examples. The Value of Business Analytics is definitely THE book for managing analytics projects. After reading his book, it's clear for me that Stubbs has a lot of experience in the field. I will finish with a quote that summarizes the book: "Value is created only when action is taken, not when insight is generated."
3 of 3 people found the following review helpful.
A must-have book for managers that are driven by Business Analytics in any organization
By Natalie Mendes
For those managers interested and required to improve business decisions in their organizations, then you should have this book. Evan Stubbs, the author, best describes the understanding and value of Business Analytics for all types of business environments. It is well written and easy to read, as well as provides a great reference guide when explaining to colleagues why Business Analytics is so important in today's competitive world.
I really liked the book because it drilled into a fair amount of detail on some of the approaches and best practices around how to create an environment that will demonstrate the value of Business Analytics. It is also very insightful in the way that the author writes, by making it humorous and clever when describing events from the past and what impacts it could have in the future, if we don't take the "power of information" seriously in today's environment.
The book introduces Business Analytics with the significance of people, processes and technology as part of the infrastructure to make the value of analytics achievable in an organization. It assists managers in setting up an approach and has practical examples of how to best illustrate why their business case is of significant value to the organization. Given that in some companies, executives see little value in business analytics and are therefore happy just to get a simple report of simple data to help them make somewhat reactive decisions, this book, will help those managers convince their executives on how they can be pro-active and make better decisions for their organization. Whether it be in increasing profits or reducing costs - as the author suggests, "finding the path to profitability", through Business Analytics.
Most importantly in this book, the author describes having a great plan in place, but the success lies in the execution of the plan - "the secret of success". Many practical examples are described making it a great reference book for managers, whether you are new to the game or an old hat at applying analytics, but never knew how best to interpret them in layman terms.
Whether you have this on your kindle, bookshelf or as a coffee table book, make sure it is part of your library investment as it creates a topic of good discussion around the office as well as gives managers a direction on their development to success.
See all 8 customer reviews...
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