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A complete guide to freelance graphic design—created specifically for design students
Why wait until you graduate? Freelancing is a great way to jumpstart your career in graphic design. It lets you apply what you've been learning in school, close the gaps in your education with real-world experience, enhance your portfolio—and make a little money at the same time.
A Graphic Design Student's Guide to Freelance: Practice Makes Perfect covers everything you need to know to begin successfully freelancing as a designer, including how to set up your business, deal with legal and financial issues, find clients, and work with them effectively.
This full-color guide is divided into sections that correspond to your particular skill level as a student—beginner, intermediate, or advanced. These sections give you specific tasks and goals to help your freelance design work go smoothly as you progress from your very first professional job to gain experience with a range of projects and clients and prepare to move into a full-time graphic design career once you complete your studies.
Complete with sample forms available online (invoices, a proof approval form, job jacket, and more) and 175 color images, including samples of paid work created by students, A Graphic Design Student's Guide to Freelance: Practice Makes Perfect will help you navigate the world of freelance design with confidence.
Inside this book, you will learn to:
- Write a business plan
- Purchase key equipment
- Set rates and draw up contracts
- Find and manage clients
- Create and show concepts
- Market your company
- Expand your business
- Develop your portfolio
- And more
- Sales Rank: #1403300 in Books
- Brand: Brand: Wiley
- Published on: 2012-10-09
- Original language: English
- Number of items: 1
- Dimensions: 9.12" h x .52" w x 7.55" l, 1.05 pounds
- Binding: Paperback
- 240 pages
- Used Book in Good Condition
About the Author
BEN HANNAM is an Assistant Professor in the Visual Communication Design Program at Virginia Tech and the founder of the design firm Accomplish Studios, LLC. He has won numerous awards for his graphic design work and teaching, and lectures internationally on topics such as freelance graphic design, graphic design pedagogy, and experiential learning environments.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Wonderful Insight
By Meaghan Dee
This is the perfect guide for both Graphic Design Students and Educators - in giving advice about freelance design and how to ease into "real world" experiences. Since the book is divided into Beginner, Intermediate, and Advanced Sections, students can relate at any level. Additionally Hannam provides external resources and downloads.
2 of 2 people found the following review helpful.
Exceptionally readable and practical guide for arts-related freelancers
By Tracy Marks
A GRAPHIC DESIGN STUDENT'S GUIDE TO FREELANCE is specifically written for graphic design students preparing for graphic design careers which, at least initially, involve freelancing. In this regard, it is exceptionally thorough, readable and practical.
Its usefulness, however, is not limited to current graphic design students or recent graduates. I am neither. But as a freelance instructor and tutor of Adobe Photoshop and Illustrator (as well as web designer), I work frequently with beginning graphic designers, and also deal with the multitude of tasks related to having an arts-related business. The audience for this book is significantly larger than the title may imply - it is likely to be valuable to readers who like me are freelancers in related fields, and with a variety of levels of experience.
Divided into sections related to tasks facing beginning, intermediate and advanced stages of developing a freelance business (my only criticism of this division is the author's relegating the task of creating a web site to the advanced level) author Hannam discusses just about every topic his readers are likely to want to address. His book answers all of the following questions (and more), and gives helpful examples:
How best can you define your business, choose a name, create your logo?
How do you create a business plan for yourself?
What kinds of projects are most suitable for a beginning freelancer? An intermediate or advanced freelancer?
What helpful tips can enable you to improve your resume?
In what different ways might you prepare portfolios for freelancing, agency work or graduate school?
How do you attract clients - and determine the best clients for your skills?
How should you inquire about a job, prepare for an interview, and negotiate an offer?
How do you most effectively your ideas to clients?
How do you determine fees, bill clients, and set up a billing system?
How do you estimate your work time, and plan for the time and cost of revisions?
What equipment do you need?
What you must do legally and to satisfy tax requirements?
How can you most effectively promote yourself through designing your business card and web site?
What should you do to effectively organize your business - creating a master client list, and system for saving, retaining, organizing and accessing files?
Personally, I found the author's tips for organizing a freelance business to be particularly useful, as well as some of the features he includes at the end of the book - nine pages of valuable tips from graphic design professionals, and an annotated list of approximately 50 web sites recommended to graphic designers and freelancers in related professions.
All-in-all, this is an outstanding book - not only practical, but beautifully designed, and a joy to read. No beginning graphic designer or arts-related freelancer should be without it.
1 of 1 people found the following review helpful.
Good, Practical advice
By Jill Guntur
The best advice in this book comes early on. The author advices the graphic design student to seek out freelance work prior to graduation. To begin to build a portfolio. And then the author goes on to describe where those opportunities might exist and how to set rates.
The author gives real life scenarios that help you set apart from the people who pepper their portfolio with school projects (making the likelihood that your portfolio will resemble someone else's much higher).
You are shown how to understand social and technological trends before determining the nature of your business, picking a business name. There is quick identification as to strengths and weaknesses of a business plan. There is practical advice about creating an LLC and how to get an employers identification number for the IRS. The book not only talks about how to attract clients, but also how to hold the interview once you've found someone.
There are creative hints about how to find an internship.
All in all, I think this book is a creative and supportive source for students to grow into practiced and professional graduates.
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